In The Lab

Anatomy of an Engagement Campaign

On May 15th The NYC 501 Tech club will be hosting our own Seth Giammanco whom will be leading a talk through a case study of a recent highly successful engagement campaign with representatives from the Partnership at and JWT New York.

This free event isn’t just going to be talking about engagement but will be role modeling it as well. The panel style format will be an excellent opportunity for participants to ask the hard questions and learn more about the process, challenges and success that was part of the campaign.


Event Project Strategy

Social Media Road Map (2nd Edition)

Our own Ash Shepherd is co-author of the Social Media Road Map along with Noland Hoshino and Zan McColloch-Lussier. The first edition was such a success that they have recently updated and released a 2nd Edition.



My Liberating Workflow for Social Media Consumption and Sharing

Raise your hand if you are like me and found that every day there are so many great blogs, articles, screencasts, podcasts, and case studies that just fly through your Twitter feed alone making you feel both overwhelmed and frustrated trying to keep up in any productive fashion. So like any good technologist, I decided that I’d seek out a solution(s) to help me keep learning and sharing and still be a productive member of our MOD-Lab team and I found some great ones.


MOD-Lab Strategy Technology

Social Media for Arts Organizations

Last week I had the pleasure of facilitating a workshop focused on how Arts organizations can make strategic use of the social media in efforts to build engaged communities.

During the workshop there was a lot of active discussion and a number of questions that came up that serve as helpful reminders.

Facebook Groups
With the ever increasing slant Facebook is making towards promoted posts and ads as the way to gain visibility facebook groups were a hot topic. By taking the focus off your brand and making it the community there is great opportunity to foster engagement in a very transparent manner that appealed to a lot of participants.


Event Strategy

Email Good Reads

The recent feature updates to our MOD-Mail tool served as a nice reminder that technology is only as effective as how it is used. Here are a few email related “Good Reads” to help inform your strategy and planning related to upcoming email campaigns.


Email Strategy

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