Feb 14, 2013
Our own Ash Shepherd is co-author of the Social Media Road Map along with Noland Hoshino and Zan McColloch-Lussier. The first edition was such a success that they have recently updated and released a 2nd Edition.Strategy
Jan 24, 2013
Raise your hand if you are like me and found that every day there are so many great blogs, articles, screencasts, podcasts, and case studies that just fly through your Twitter feed alone making you feel both overwhelmed and frustrated trying to keep up in any productive fashion. So like any good technologist, I decided that I’d seek out a solution(s) to help me keep learning and sharing and still be a productive member of our MOD-Lab team and I found some great ones.MOD-Lab Strategy Technology
Jan 18, 2013
Last week I had the pleasure of facilitating a workshop focused on how Arts organizations can make strategic use of the social media in efforts to build engaged communities.
During the workshop there was a lot of active discussion and a number of questions that came up that serve as helpful reminders.
With the ever increasing slant Facebook is making towards promoted posts and ads as the way to gain visibility facebook groups were a hot topic. By taking the focus off your brand and making it the community there is great opportunity to foster engagement in a very transparent manner that appealed to a lot of participants.
Jan 17, 2013
We have some exciting news to share about recent improvements in MOD-Mail. The Forward to a Friend feature has gotten an upgrade that we expect will be a notable improvement for your recipients.MOD-Mail Email
Jan 15, 2013
The recent feature updates to our MOD-Mail tool served as a nice reminder that technology is only as effective as how it is used. Here are a few email related “Good Reads” to help inform your strategy and planning related to upcoming email campaigns.Email Strategy