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Feb 27, 2010

A Giving Impact mention in “How do I get my Nonprofit’s Facebook fans to donate?”

Posted by: SethG

Yesterday, Giving Impact got a mention on John Haydon’s blog on How do I get my Nonprofit’s Facebook fans to donate?

There are great tips in the article, many of which are foundational ideas behind Giving Impact. There are a few in particular that John details that really connect with us including to express and communicate the impact clearly, publish a fundraising target goal, make it easy to share, and measure progress.

All strike us as key best practices for social fundraising on Facebook or elsewhere. All are criteria that are carefully considered for Giving Impact.

How does Giving Impact consider these?

• Campaign Description – When you create a campaign you provide a description that we weave into the publication and sharing of the campaign. For example our when a supporter shares to Facebook the wall post includes your full campaign description giving you an opportunity to create a brief and compelling ask.
• Fundraising Target – When creating a campaign we require that you enter a target goal. This target is expressed in our campaign widget, donation pages, and is available through the Developer API to be used in custom presentations.
• Share – A core component of our offering and the context of John’s mention of us in the article is our share features which give supporters the opportunity to promote your campaign to their social networks.
• Measure Progress – Our dashboard and campaign overview features are designed to provide meaningful data to assess your campaign progress.

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Giving Impact Mention