May 16, 2013
NYC 501 Tech Club Recap
Last night our own Seth Giammanco presented and participated on a panel with representatives from The Partnership at Drugfree.org and JWT New York at the NYC 501 Tech Club. They walked through the “Anatomy of an Engagement Campaign” using The Hope Share campaign as a case study.
There was lively discussion and some great points shared both at the presentation and in social spaces. Here is a Storify recap of some of the highlights from the Twitter discussion.