May 16, 2013
NYC 501 Tech Club Recap
Last night our own Seth Giammanco presented and participated on a panel with representatives from The Partnership at Drugfree.org and JWT New York at the NYC 501 Tech Club. They walked through the “Anatomy of an Engagement Campaign” using The Hope Share campaign as a case study.
There was lively discussion and some great points shared both at the presentation and in social spaces. Here is a Storify recap of some of the highlights from the Twitter discussion.Event Strategy
Apr 26, 2013
Anatomy of an Engagement Campaign
On May 15th The NYC 501 Tech club will be hosting our own Seth Giammanco whom will be leading a talk through a case study of a recent highly successful engagement campaign with representatives from the Partnership at Drugfree.org and JWT New York.
This free event isn’t just going to be talking about engagement but will be role modeling it as well. The panel style format will be an excellent opportunity for participants to ask the hard questions and learn more about the process, challenges and success that was part of the campaign.Event Project Strategy
Apr 24, 2013
Talking Social Technologies out West This May
On May 8th Neighborworks America will be hosting their National Symposium in Portland Oregon. This year the Symposium will focus on “Engaging Customers and Communities through Social Technologies”. Social Technologies encompass a wide range of topics and tools that nonprofits can use to further their mission, build better relationships and achieve greater impact. Sessions will cover themes such as:Event Non-profit
Jan 18, 2013
Social Media for Arts Organizations
Last week I had the pleasure of facilitating a workshop focused on how Arts organizations can make strategic use of the social media in efforts to build engaged communities.
During the workshop there was a lot of active discussion and a number of questions that came up that serve as helpful reminders.
With the ever increasing slant Facebook is making towards promoted posts and ads as the way to gain visibility facebook groups were a hot topic. By taking the focus off your brand and making it the community there is great opportunity to foster engagement in a very transparent manner that appealed to a lot of participants.
Jan 04, 2013
Social Media Workshop: Communities of Engagement
Arts organizations often have unique opportunities to leverage the multi-media focus of social media to help tell their story. The mistake often made by organizations is making the art the focus of their efforts rather than the ways the community can engage around it.
On January 10th the Hillsboro Arts and Culture Council will be hosting a workshop facilitated by our own Ash Shepherd focused on building and managing meaningful communities of engagement, in particular for Arts organizations. Topics will include:Event Non-profit