In The Lab

Streamlining the Donation Checkout Experience for the Arts for Autism Campaign

For this year’s Arts for Autism fundraiser, we worked with the Autism Society of Northern Virginia on a number of enhancements to their microsite including improving the Champion Fundraiser page creation process, increasing the use Google Analytics for KPI related data collection, and notably enhancing the donation checkout experience.

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Design Event Giving Impact Project Technology

ExpressionEngine Conference 2013 Recap

Last week I had the pleasure of attending the ExpressionEngine Conference in Portland, OR. It was a great chance to learn, hear about some exciting ways the platform is being used around the world and in general connect with the community behind our CMS of choice. Many of the themes were representative of our team’s approach to technology and projects in general.

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Event ExpressionEngine

NYC 501 Tech Club Recap

Last night our own Seth Giammanco presented and participated on a panel with representatives from The Partnership at Drugfree.org and JWT New York at the NYC 501 Tech Club. They walked through the “Anatomy of an Engagement Campaign” using The Hope Share campaign as a case study.

There was lively discussion and some great points shared both at the presentation and in social spaces. Here is a Storify recap of some of the highlights from the Twitter discussion.

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Event Strategy

Anatomy of an Engagement Campaign

On May 15th The NYC 501 Tech club will be hosting our own Seth Giammanco whom will be leading a talk through a case study of a recent highly successful engagement campaign with representatives from the Partnership at Drugfree.org and JWT New York.

This free event isn’t just going to be talking about engagement but will be role modeling it as well. The panel style format will be an excellent opportunity for participants to ask the hard questions and learn more about the process, challenges and success that was part of the campaign.

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Event Project Strategy

Social Media for Arts Organizations

Last week I had the pleasure of facilitating a workshop focused on how Arts organizations can make strategic use of the social media in efforts to build engaged communities.

During the workshop there was a lot of active discussion and a number of questions that came up that serve as helpful reminders.

Facebook Groups
With the ever increasing slant Facebook is making towards promoted posts and ads as the way to gain visibility facebook groups were a hot topic. By taking the focus off your brand and making it the community there is great opportunity to foster engagement in a very transparent manner that appealed to a lot of participants.

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Event Strategy

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