In The Lab

Diving In for an Organization’s First P2P Campaign

A look at specific planning and implementation decisions spanning strategy, design, and technology for an organization’s first experience with P2P online fundraising.


Design ExpressionEngine Giving Impact Non-profit Strategy Technology

Peer-to-Peer Fundraising Guide

To help empower your supporters we have put together a Peer-to-Peer fundraising guide with some quick tips and strategy suggestions that you can share. View the post to download it and let us know what you think.


Giving Impact Lab Project Non-profit Strategy

Streamlining the Donation Checkout Experience for the Arts for Autism Campaign

For this year’s Arts for Autism fundraiser, we worked with the Autism Society of Northern Virginia on a number of enhancements to their microsite including improving the Champion Fundraiser page creation process, increasing the use Google Analytics for KPI related data collection, and notably enhancing the donation checkout experience.


Design Event Giving Impact Project Technology

Fundraising API: ASNV’s Arts for Autism Campaign

A brief look at our use of the Giving Impact™ fundraising API to support the Autism Society of Northern Virginia’s annual Arts For Autism campaign. As part of our design and development efforts, the API allowed us to create a fully branded and integrated donation experience.


Giving Impact Non-profit Project Technology

Giving Impact: PNOLA Raises Over $5,000 To Help Rebuild New Orleans

PNOLA was one of our first Giving Impact™ Grant applicants and we are excited to share that they successfully funded their first campaign. The following details their effort and our reflections.


Giving Impact Project Project-Based Giving

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