Last month I presented a session at the 2017 Nonprofit Technology Conference. The session was titled Content for Email and Email for Engagement. I shared a host of information about creating compelling content to build email lists and tactics for using automation to inspire further engagement from new subscribers.
The session explored the following:
Feedback from the session was very positive overall. Here are a few of the session feedback responses from anonymous attendees.
Though not the same as receiving the presentation in person, here are the slides that were used to guide our session.
The idea for this session came from spending the latter part of 2015 into 2016 immersed in technical content strategy and automation.
I worked with various tools including Mailchimp, CampaignMonitor, Jumplead and Drip. I read and continue to read a ton of related content. I worked with clients to apply strategies for content driven micro-engagements.
Though there are some great resources on these topics out there geared towards Nonprofits, I still was surprised from conversations about how some of these strategies and newer tools were not known or at least not yet being employed. I also found that newer tools and even not so new tools with new capabilities were not well known.
So I started writing. I believe I have a nice resource brewing.
To test to see if the content and ideas have an audience I created this session. The reactions during the session and conversations/feedback that followed have inspired me to get my short book done and out there.
Are you interested in learning more about this topic and my resource?
UPDATE: Our eBook is now available!
Principal, Strategy and Technology