Once you have a great piece of evergreen content you need to create a home for it: a place to access and download it. Our latest blog shares a few ideas of where your content can call home. It also includes some great links to recommend reading and to explore some affordable services/tools that can help.
One of our favorite tactics is the use of content upgrades and giving readers of an appropriate blog the opportunity to get a related downloadable resource in exchange for an email address. continue »