Once you have a great piece of evergreen content you need to create a home for it: a place to access and download it. Our latest blog shares a few ideas of where your content can call home. It also includes some great links to recommend reading and to explore some affordable services/tools that can help.
One of our favorite tactics is the use of content upgrades and giving readers of an appropriate blog the opportunity to get a related downloadable resource in exchange for an email address.
Announcing our Content for Email and Email for Engagement eBook with highlights from our chapter on the power of evergreen content in your nonprofit's email content strategy.
I presented a session at the 2017 Nonprofit Technology Conference titled Content for Email and Email for Engagement. Check out the slides and read about the related resource I created.