--- title: Coast Guard Foundation Branding and Website date: 2023-03-09T17:04:00-05:00 author: mod-lab canonical_url: "https://mod-lab.com/work/coast-guard-foundation" section: Work --- Work # Coast Guard Foundation Branding and Website The Coast Guard Foundation is committed to ensuring all Coast Guard members and families have the resources they need to build resilience throughout their lives. Their programs offer support to strengthen this community by being there for members and their families, where and when they need it the most. The Foundation was looking for a more modern logo design that better reflects where the organization is today, and a simpler mark that would be easier to work with across various media. We created a new logo and a set of foundational brand styles. That effort was followed by their website redesign, including getting their 2021 Annual Report online. Recognition GDUSA 2023 Digital Design Awards Winner ## Capabilities - Accessibility - Content Management Systems - Craft CMS Development - Information Architecture - Logo Design - Responsive Web Design - Style Guide - User Experience - Visual Brand Foundation - Web Development ![Before and after comparison of the Coast Guard Foundation logo redesign, showing the evolution from a detailed circular seal with anchor and rope border to a simplified modern shield design in blue and orange](https://mod-lab.transforms.svdcdn.com/production/portfolio/cgf/before-after-2600w@1x.png?w=2600&q=80&auto=format&fit=crop&dm=1751305367&s=188c557074087a620ba7fdf90f99041e) ![Cgf logo sketches 1400 2](https://mod-lab.transforms.svdcdn.com/production/portfolio/cgf/cgf_logo_sketches_1400_2.png?w=1400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5593&fp-y=0.475&dm=1738029475&s=abc18f19aacc2e517205f9999fe07e79) ## Exploring Old and New It was important that our work honor the history of the organization and the previous logo. We were challenged to give them something new while retaining old elements. We explored various design directions incorporating the shield, stripes and star elements in a new way. Their old logo had a lot of detail that was challenging to work with in some media. Part of our effort was to ensure we delivered a simpler, more versatile logo. ![Cgf logo chosen circle 2x](https://mod-lab.transforms.svdcdn.com/production/portfolio/cgf/cgf_logo_chosen_circle@2x.png?w=1400&q=80&auto=format&fit=crop&dm=1680999587&s=6b98488dd1b9c5e936db9a72d9b95227) ## Final Logo The new Coast Guard Foundation logo is made up of two shields that together create a powerful symbol of support, protection and community. The inner shield represents the Coast Guard members. The outer shield represents the Foundation. The iconic Coast Guard stripes make up the inner shield, providing a clear tie to the Coast Guard. The word Foundation is bold, visually supporting the words Coast Guard. This logo has a tone of confidence. A solid, supportive foundation. ![Coast Guard Foundation mood board showcasing their brand identity with blue and orange color palette, diagonal design elements, Coast Guard personnel photos, Instagram post layout, shield logo, and newsletter design](https://mod-lab.transforms.svdcdn.com/production/portfolio/cgf/cgf_mood-baord-2600@1x.png?w=2600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.4689&fp-y=0.625&dm=1751305388&s=bd59a6f566834a3dd3ede0c59ba9816e) ![Cgf web home new 1x](https://mod-lab.transforms.svdcdn.com/production/portfolio/cgf/cgf_web_home_new@1x.png?w=2600&q=80&auto=format&fit=crop&dm=1684270843&s=207fcdaf636451f407124c4d23b365cd) Coast Guard Foundation's visuals have been overhauled thanks to the work of MOD-Lab. Our logo was beautifully redesigned and website too. We've received great feedback from our board and supporters on the new look, and our logo redesign has has given us the ability to clearly unify the Coast Guard Foundation brand across our online and offline initiatives. \- Christopher McBriarty, Director of Digital ## Related Work [ ![Science literacy branding card](https://mod-lab.transforms.svdcdn.com/production/portfolio_grid_images/science_literacy_branding_card.jpg?w=1600&q=80&auto=format&fit=crop&dm=1680999629&s=53bf7986b674e605f0435cd282f6fcae) Science Literacy Foundation Branding ](https://mod-lab.com/work/science-literacy-foundation-branding) [ ![Reel works branding card2](https://mod-lab.transforms.svdcdn.com/production/portfolio_grid_images/reel_works_branding_card2.jpg?w=1600&q=80&auto=format&fit=crop&dm=1680999628&s=4d78892acf35f811c2bc1c99443ed30f) Reel Works Branding ](https://mod-lab.com/work/reel-works-branding) [ ![MediaMKRS Branding image of youth filming with camera](https://mod-lab.transforms.svdcdn.com/production/portfolio_grid_images/mediamkrs_branding_card.jpg?w=1600&q=80&auto=format&fit=crop&dm=1680999630&s=e52911193230df7faaa04647cd2b1309) MediaMKRS Branding ](https://mod-lab.com/work/mediamkrs-branding) ## Your story. 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