---
title: MediaMKRS Branding
date: 2021-04-03T20:24:00-04:00
author: mod-lab
canonical_url: "https://mod-lab.com/work/mediamkrs-branding"
section: Work
---
Work 

#  MediaMKRS Branding 

 

 

The MediaMKRS program brings together industry leaders, educators, and local government to train and credential a more diverse pool of skilled New Yorkers for careers in the film and television industries. As their success grew, they engaged us to elevate their branding to reflect the quality of their program, and to appeal to both their student and professional audiences.

An important part of the rebrand was to create a foundational toolkit of guidelines and assets that their team could use to create materials for outreach and promotion.

 

 

## Capabilities

- Brand Activation
- Brochures & Flyers
- Logo Design
- Style Guide
- Visual Brand Foundation
 
 

    ![Mediamkrs logo photo](https://mod-lab.transforms.svdcdn.com/production/portfolio/mediamkrs/mediamkrs_logo_photo.jpg?w=2600&q=80&auto=format&fit=crop&dm=1680999593&s=4a0a82b20f2bd9e7e62d314fa6fe69f3)  

    ![Mediamkrs logo before after](https://mod-lab.transforms.svdcdn.com/production/portfolio/mediamkrs/mediamkrs_logo_before_after.jpg?w=2600&q=80&auto=format&fit=crop&dm=1680999591&s=e69186927d22e56f0b1904cfbc07408c)  

    ![Mediamkrs logo colors](https://mod-lab.transforms.svdcdn.com/production/portfolio/mediamkrs/mediamkrs_logo_colors.jpg?w=2600&q=80&auto=format&fit=crop&dm=1680999594&s=9ec65d496948c0a92cc7985ce1bacc61)  

    ![Mediamkrs moodboard](https://mod-lab.transforms.svdcdn.com/production/portfolio/mediamkrs/mediamkrs_moodboard.jpg?w=2600&q=80&auto=format&fit=crop&dm=1680999592&s=2a9dc746f5d6cb47db82a2baec51aba6)  

    ![Mediamkrs style guide](https://mod-lab.transforms.svdcdn.com/production/portfolio/mediamkrs/mediamkrs_style_guide.jpg?w=2600&q=80&auto=format&fit=crop&dm=1680999592&s=237f0521c889495a5e906fd7da881b63)  

    ![Mediamkrs badge](https://mod-lab.transforms.svdcdn.com/production/portfolio/mediamkrs/mediamkrs_badge.jpg?w=1400&q=80&auto=format&fit=crop&dm=1680999593&s=5d7571193a047ea67d54de5c4179b766)  

## Digital Badges

MediaMKRS participants earn credentials that reflect essential skills employers are seeking. We redesigned the badge system to be inline with the MediaMKRS new brand.   
  
We set up a system of templates and guidelines for the MediaMKRS team to use to create new badges as the program grows.

 

 

 

 

    ![Mediamkrs badges](https://mod-lab.transforms.svdcdn.com/production/portfolio/mediamkrs/mediamkrs_badges.jpg?w=2600&q=80&auto=format&fit=crop&dm=1680999592&s=5ac95f26cdda43aa20ced9bd12353b69)  

    ![Mediamkrs flyers blue](https://mod-lab.transforms.svdcdn.com/production/portfolio/mediamkrs/mediamkrs_flyers_blue.jpg?w=2600&q=80&auto=format&fit=crop&dm=1680999590&s=d04ec12b7a6c9b7d97775b4d7f3cbbf0)  

    ![Mediamkrs email banner](https://mod-lab.transforms.svdcdn.com/production/portfolio/mediamkrs/mediamkrs_email_banner.jpg?w=2600&q=80&auto=format&fit=crop&dm=1680999591&s=7ed1fad94eaaeeeb0665f8631eba6b05)  

 ## Related Work

 [    ![Reel works branding card2](https://mod-lab.transforms.svdcdn.com/production/portfolio_grid_images/reel_works_branding_card2.jpg?w=1600&q=80&auto=format&fit=crop&dm=1680999628&s=4d78892acf35f811c2bc1c99443ed30f)  Reel Works 

 Branding 

 

 ](https://mod-lab.com/work/reel-works-branding)

 [    ![Science literacy branding card](https://mod-lab.transforms.svdcdn.com/production/portfolio_grid_images/science_literacy_branding_card.jpg?w=1600&q=80&auto=format&fit=crop&dm=1680999629&s=53bf7986b674e605f0435cd282f6fcae)  Science Literacy Foundation 

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 [    ![Joe nyc branding card](https://mod-lab.transforms.svdcdn.com/production/portfolio_grid_images/joe_nyc_branding_card.jpg?w=1600&q=80&auto=format&fit=crop&dm=1680999634&s=3fd31c72177a289069023353c1163c5d)  JOE NYC 

 Branding 

 

 ](https://mod-lab.com/work/joe-nyc-visual-brand)

 

##  Your story. Designed to inspire. Everywhere it matters to your community. 

 

##  Learn more about us 

- [ Who we are > ](https://mod-lab.com/about)
- [ Resources for you by us > ](https://mod-lab.com/resources)
- [ Contact us to have a conversation > ](https://mod-lab.com/contact)
 
 

##  How we help 

- [ Build your brand > ](https://mod-lab.com/services/branding)
- [ Improve your website > ](https://mod-lab.com/services/websites)
- [ Strengthen your communications & fundraising > ](https://mod-lab.com/services/communication-fundraising-design)