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Harlem Junior Tennis and Education Program Visual Rebrand

HJTEP Responsive Website

Started in 1972, Harlem Junior Tennis and Education Program (HJTEP) has been a pioneer of providing high quality tennis instruction with a focus on the role the sport can play as a vehicle to prepare one for success in life. This is accomplished through a blended sport and education program that leads to inspiring results.

We partnered with HJTEP to create a complete new look and feel to better represent the quality of their program and help support their continued efforts to grow.


MOD-Lab is professional, efficient and knowledgeable. The MOD team is composed of unique individuals who bring fresh new age perspectives, to keep up with the ever changing marketing world. Thank you for making HJTEP feel rejuvenated and valued.

-Mikella Matthias, Operations Manager


Organization Immersion to Inspire a New Logo

HJTEP Logo Concepts

To help us get to know HJTEP and begin to explore concepts for a new logo we held a meeting with key leaders and stakeholders followed by a series of interviews with staff, board members, alumni, and current students. In addition, we reviewed "like-kind" organizations and read every piece of HJTEP literature we could.

Our efficient approach took approximately two weeks to complete and allowed our team to become immersed in the needs, strengths and challenges of HJTEP to inspire our creativity.

HJTEP Logo
HJTEP Style Guide

Print Collateral

HJTEP Stationary
HJTEP Brochure

Website

HJTEP Website Concepts

As a primary communication vehicle for the organization, a main goal of the website is to communicate what HJTEP is, what they do, and their impact in a single home page. The new visual branding shines through in a responsive design solution to introduce HJTEP to site visitors at a glance.

The HJTEP website was a 2015 American Web Design Award Winner!

HJTEP Home Page
HJTEP General Page

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