next project >

Play Healthy Visual Brand, Website, and Contest

Play Healthy is an annual contest run by Partnership for Drug-Free Kids and Major League Baseball Charities to promote and celebrate healthy, drug-free competition. Contest participants complete an online application to nominate a student-athlete or coach for the award.


The Play Fields

One of the design concepts employed involved creating a series of carefully selected "playing field" background images to connect and promote the contest to athletes from multiple sports. Images include the baseball diamond, swim lanes, soccer field, and track.


Get The Facts

In addition to the annual contest, the site offers a wealth of information about performance enhancement substance abuse as a resource to youth athletes and their families presented in both English and Spanish.


Bilingual

The site was set up to support both English and Spanish languages.


Talk Kit

A printable and downloadable resource with a wealth of information. The PDF was designed with a look and feel to match the Play Healthy campaign.