--- title: The New York Foundling 2017 Annual Appeal date: 2017-11-01T00:00:00-04:00 author: mod-lab canonical_url: "https://mod-lab.com/work/the-new-york-foundling-annual-appeal" section: Work --- Work # The New York Foundling 2017 Annual Appeal Minds On Design Lab was engaged by The New York Foundling to design print and digital materials for their 2017 Annual Appeal. The over 100 year old organization has a well established history, and they wanted the message for this year to remind folks that they are still as relevant today as they were then. We learned that they are proud that what sets them apart from other charities is their personal-touch. We let that idea inspire our designs, and came up with a way to bring their brand to the materials in a bold new way that felt personal and reflective of the warmth they provide. We used the huggie shape to create a series of art assets to frame imagery, call outs, and call to action statements. We combined these shapes with bold messaging, type, and vibrant colors to bring in a bolder modern feel. ## Capabilities - Annual Appeal - Social Media Assets ![New York Foundling 2017 annual appeal booklet cover](https://mod-lab.transforms.svdcdn.com/production/portfolio/new_york_foundling/new_york_foundling_appeal_booklet_cover.png?w=2600&q=80&auto=format&fit=crop&dm=1680999552&s=8439b8d3ada60ed225956aebfa5aceed) ![New York Foundling 2017 annual appeal booklet](https://mod-lab.transforms.svdcdn.com/production/portfolio/new_york_foundling/new_york_foundling_appeal_booklet.png?w=2600&q=80&auto=format&fit=crop&dm=1680999559&s=eb3e1d00fd0ecf978ac852f8a8e5c638) ![New York Foundling 2017 annual appeal Twitter cover photo](https://mod-lab.transforms.svdcdn.com/production/portfolio/new_york_foundling/new_york_foundling_appeal_twitter_cover_photo.png?w=1400&q=80&auto=format&fit=crop&dm=1680999557&s=58ea8c62e5cee4baa527e89c7290df36) ## A Consistent Campaign Presence Across Multiple Channels From Twitter and Facebook profile pages to email to website lightboxes, we worked to ensure that the appeal's presence and donation opportunity was expressed across all the New York Foundling's channels. ![2017 new york foundling appeal website lightbox](https://mod-lab.transforms.svdcdn.com/production/portfolio/new_york_foundling/2017_new_york_foundling_appeal_website_lightbox.jpg?w=2600&q=80&auto=format&fit=crop&dm=1680999553&s=72657b741faa1459642ca23de4242a3f) ## Related Work [ ![New York Foundling Annual Appeal image of boy holding a basketball](https://mod-lab.transforms.svdcdn.com/production/portfolio_grid_images/new_york_foundling_annual_appeal_card.jpg?w=1600&q=80&auto=format&fit=crop&dm=1680999632&s=332dd313438a53cfc42d494d105554ce) The New York Foundling 2020 Annual Appeal ](https://mod-lab.com/work/the-new-york-foundling-2020-annual-appeal) [ ![New York Foundling 2019 annual appeal card](https://mod-lab.transforms.svdcdn.com/production/portfolio_grid_images/new_york_foundling_2019_annual_appeal_card.jpg?w=1600&q=80&auto=format&fit=crop&dm=1680999628&s=5be5dfd0c228b14f763af4341a78cbd5) The New York Foundling 2019 Annual Appeal ](https://mod-lab.com/work/new-york-foundling-2019-annual-appeal) [ ![The New York Foundling 150th gala](https://mod-lab.transforms.svdcdn.com/production/portfolio_grid_images/new_york_foundling_150gala_card.jpg?w=1600&q=80&auto=format&fit=crop&dm=1680999634&s=dc2acf2bc06f85f27bd2f9405b2edbd8) The New York Foundling 150th Anniversary Gala ](https://mod-lab.com/work/the-new-york-foundling-150-anniversary-gala) ## Your story. Designed to inspire. Everywhere it matters to your community. ## Learn more about us - [ Who we are > ](https://mod-lab.com/about) - [ Resources for you by us > ](https://mod-lab.com/resources) - [ Contact us to have a conversation > ](https://mod-lab.com/contact) ## How we help - [ Build your brand > ](https://mod-lab.com/services/branding) - [ Improve your website > ](https://mod-lab.com/services/websites) - [ Strengthen your communications & fundraising > ](https://mod-lab.com/services/communication-fundraising-design)