Our client Mouse challenged us to design a badge system that didn't look like badges! Here is how we tackled that — our process and solution.
Mouse asked to create a badge system where the art didn't look like traditional badges. Some other requirements were the designs needed to be both whimsical and professional, and of course consistent with their overall brand. We also needed to offer a template to our client, Mouse, so they could use it themselves to create badges quickly and easily as their achievement library grows.
We considered the purpose of a badge:
We considered what a more traditional "badge" looked like:
The following are a few design concepts that we created.
With these guidelines and a set of examples, both our team and the team at Mouse has been having fun creating badges. The following is the chosen design approach showing application to one area of Mouse's Create platform.
And here are some badges that the internal team at Mouse have created.
Founder, Design Lead