--- title: What can you do to help promote your nonprofit’s podcast? date: 2022-07-14T13:35:00-04:00 author: Ann Sheehy canonical_url: "https://mod-lab.com/resources/tips-to-promote-your-nonprofits-podcast" section: Articles --- ![Photo of podcast setup with laptop, microphone arm with mic, and chair](https://mod-lab.transforms.svdcdn.com/production/article/podcast/podcaster_setup.jpeg?w=1200&h=1200&q=85&auto=format&fit=crop&dm=1680999508&s=80ba9fb12e87f7357d9a6f7eaf7b9a6f) - Strengthen your communications & fundraising # What can you do to help promote your nonprofit’s podcast? --- Your organization’s podcast is one of tens of thousands out there. Make sure you make decisions that will help your podcast stand out amidst the crowd. According to [Buzzsprout](https://www.buzzsprout.com/blog/podcast-statistics) nearly one third of all Americans listen to podcasts. The growth of podcasts over the last two decades has seen a saturation into the market. Whether you are new to the podcasting scene or you have been in the game for some time, it’s hard to stand out and find your following. The following are five tips to help your people find your podcast. ### 1. Apply for in-App promotion The Apple Podcasts app has a browse page that highlights about 20 podcasts. You can find even more than that once you select ‘see all.’ There is also a section on this tab labeled New & Noteworthy. ![New and noteworthy section of Apple’s Podcast app showing a row of show tiles with images](https://mod-lab.transforms.svdcdn.com/production/article/podcast/C6EB6BB6-F409-477E-AB7A-295557D7B818.png?w=2600&q=80&auto=format&fit=crop&dm=1680999508&s=2eb5b1724e40c9a0d9fd9fc94c6400ca) Apple’s Podcast app features New & Noteworthy content. Being featured can certainly boost awareness of your podcast. Did you know there is way to try and get your podcast featured? Did you know there is a way to try and get your podcast featured in Apple’s highlights? You can [apply for promotion](https://airtable.com/shrwaPEPlJn8EcE4h) in Apple Podcasts. Keep in mind: 1. Applications must be submitted with minimum 2 weeks until date of requested promotion 2. You can submit as many applications as you choose but you must wait about 2 months between between each request 3. When applying you are not requesting promotion for your podcasters or your organization. You are requesting promotion for the content of the podcast ### 2. Use the description to increase engagement and traffic The description section of your podcast is not just to let listeners know what the podcast episode is about. It’s also a place to promote your organization, brand, website, and social media pages. At the end of your description, make sure to insert links to your associated websites, social pages, mailing list sign up, or other calls to increase engagement. ![Marketing Mentor podcast profile that includes links in description to subscribe to the podcast and email list](https://mod-lab.transforms.svdcdn.com/production/article/podcast/85DD639F-7EB8-48CC-836B-CC8516A7389D.jpeg?w=2600&q=80&auto=format&fit=crop&dm=1680999508&s=35fc9ce1f6d235d1b8bf620f1f87fc4e) Include calls to action and links in the description of every episode. In this example they provide a link to “Subscribe on Apple Podcasts” and to sign up to their newsletter. ### 3. Don’t be afraid to ask listeners for help Your podcast can only grow so much on its own. Don’t be afraid to ask for help from your listeners. As you build your base, take a minute or less in the beginning or end of your podcast to call your listeners to action. Ask them to support you in a couple of ways: - **rate your podcast 5 stars**- this builds credibility and visibility within podcast listening apps - **leave a review-** ask your listeners if they love your podcast to tell you why - **tell a friend-** never underestimate the power of word of mouth marketing, ask your listeners to share your podcast with friends or followers ### 4. Build rapport with your listeners Everyone was taught to say please and thank you as they were growing up. Don’t forget this important piece of advice when it comes to building your podcast presence and listener base. You can thank your listeners at large, acknowledging that the podcast would not be possible without them. Or, if your calls to action have reaped rewards, thank those supporters. You can thank listeners who have left reviews by name or share the review they left on social media. This builds credibility and makes sure your listeners know that you see, appreciate, and respect them. ### 5. Plan ahead We live in an instant gratification world. From same day shipping to binge watching our favorite tv shows, we want what we want, when we want it. The same is true for podcasts. It is important to make sure you don’t lose new listeners because they don’t have enough content to listen to. It’s good practice to plan to release 2-3 episodes at the start of your podcast series and/or season. This way listeners are roped in and can really get a feel for what you deliver. ## A little outreach effort and thinking can make a big difference There are thousands of thousands of podcasts available across tens of hundreds of apps and websites. Make sure you make decisions that will help your podcast stand out amidst the crowd. --- ## More Articles ![A phone screen displaying a branded graphic titled What Your Visual Branding Needs to Communicate, with labeled circles highlighting mission and message, values and ethics, your audience and your identity, and the action you want to inspire. The phone rests against notebooks and binder clips on a tan surface.](https://mod-lab.transforms.svdcdn.com/production/article/pexels-leeloothefirst-8970661.jpg?w=1200&h=1200&q=85&auto=format&fit=crop&crop=focalpoint&fp-x=0.4905&fp-y=0.3655&dm=1776902215&s=a7dfeebc4d2abee4b7ccdb17885fa28c) - Build your brand ## [ Why your nonprofit’s branding is important to corporate partners ](https://mod-lab.com/resources/nonprofit-branding-corporate-partners) Strong nonprofit branding builds trust with corporate partners, confidence in your team, and clarity in conversation. From a corporate VP turned nonprofit partnership consultant. ![ER Visual Audit 1080x1350 2x](https://mod-lab.transforms.svdcdn.com/production/visual-brand-audit/ER-Visual-Audit_1080x1350@2x.png?w=1200&h=1200&q=85&auto=format&fit=crop&dm=1775838715&s=11974c151011564bdf2ce2f4d46831a8) - Build your brand ## [ The Visual Brand Audit: Does your look match the quality of your work? ](https://mod-lab.com/resources/visual-brand-audit) Your work is excellent. But do your materials show it? The Visual Brand Audit is a free self-assessment to help you see exactly where you stand. ![A spiral-bound notebook open to a hand-drawn website wireframe sketch, resting on a wooden desk alongside a blue marker, its cap, and a smartphone, with a keyboard visible in the background.](https://mod-lab.transforms.svdcdn.com/production/article/pexels-picjumbo-com-55570-196646.jpg?w=1200&h=1200&q=85&auto=format&fit=crop&dm=1773613228&s=f9562a83e163ecdef40aeca7205e4955) - Improve your website ## [ Are your nonprofit homepage headers saying nothing? ](https://mod-lab.com/resources/nonprofit-website-homepage-headers) Most nonprofit homepage headers label what follows instead of saying something informative. Here's why that's a problem with inspiration of how to fix it. ## Ideas for small teams doing big things in the social sector Subscribe to get ideas that blend design, strategy, and technology to help you build your brand, improve your website, and strengthen your communications and fundraising. [Subscribe](https://mod-lab.kit.com/subscribe?utm_source=website&utm_medium=referral&utm_campaign=subscribe) ## Brought to you by MOD-Lab At MOD-Lab, we're the thoughtful design partner for small teams like yours doing big things in the social sector. We create memorable branding, design materials, and websites that showcase the quality of your work and reflect your true impact.