The New York Foundling 2017 Annual Appeal

Minds On Design Lab was engaged by The New York Foundling to design print and digital materials for their 2017 Annual Appeal. The over 100 year old organization has a well established history, and they wanted the message for this year to remind folks that they are still as relevant today as they were then.

We learned that they are proud that what sets them apart from other charities is their personal-touch. We let that idea inspire our designs, and came up with a way to bring their brand to the materials in a bold new way that felt personal and reflective of the warmth they provide.

We used the huggie shape to create a series of art assets to frame imagery, call outs, and call to action statements. We combined these shapes with bold messaging, type, and vibrant colors to bring in a bolder modern feel.