It can be difficult keeping everyone in your organization on brand. That was the problem the YMCA of Greater New York asked us to help solve when they had a new brand identity to roll out. Every YMCA location creates their own signage to update members on events and schedule changes. Most staff are not trained in using design software. Our challenge was to create templates for people of varying skill levels that will showcase a professional look.
We compiled cases the branches were creating flyers for. Then we created a set of templates in Microsoft Word using the colors and typography from the Y’s new brand. The Y chose six branches representing different skill levels as the test group. We revised to improve usability based on their feedback. Two months later, the initial response from the branches has been enthusiastic. They like the clean, bold look of the templates. But they especially love that staff can make professional looking flyers without a lot of training.
