In 2026, Reel Works celebrated 25 years of helping New York City youth tell their stories through filmmaking. We were engaged to design a new anniversary logo and to build out the look for their ChangeMakers Gala, so the event would feel just as special as the milestone.
The anniversary logo uses simple graphic shapes in vibrant colors for a bold, playful feel. Those same shapes work well as graphic elements on other materials we designed.
For their 25th anniversary Gala, our designs took cues from the anniversary logo, carrying the colorful graphic shapes into the logotype and other branded event materials. We also created a custom alphabet to use on highlighted words.
Each piece tells a connected story and feels celebratory.
