EmbraceRace Partnership

EmbraceRace is a small and mighty team with a mission to raise a generation of children who are thoughtful, informed, and brave about race.

The EmbraceRace story, beautifully told and strategically implemented, has grown their community by over 400%.

Here’s how we did it.

Our work began with the establishment of a beautiful website brand. We expanded this look and feel across the web, social media, email, digital downloads and impact reports - everywhere supporters connected with the EmbraceRace mission.

Now, as monthly partners, our focus shifts to expanding EmbraceRace’s reach and community. Using a collaborative, outcomes-driven approach, we set goals, coordinate them across the organization, and analyze the efforts to inform future actions. We actively manage their Google Ad Grant driving new people to their content.

The result is a mailing list that has grown over 400%. Monthly website traffic has grown by over 400%. Recurring donors are in the hundreds, and major support has grown significantly.

This is the EmbraceRace story, beautifully told.