--- title: EmbraceRace Partnership date: 2021-02-26T16:17:00-05:00 author: mod-lab canonical_url: "https://mod-lab.com/work/embracerace-partnership" section: Work --- Work # EmbraceRace Partnership EmbraceRace is a small and mighty team with a mission to raise a generation of children who are thoughtful, informed, and brave about race. The EmbraceRace story, beautifully told and strategically implemented, has grown their community by over 400%. Here’s how we did it. Our work began with the establishment of a beautiful website brand. We expanded this look and feel across the web, social media, email, digital downloads and impact reports — everywhere supporters connected with the EmbraceRace mission. Now, as [monthly partners](/about/partnership-plans), our focus shifts to expanding EmbraceRace’s reach and community. Using a collaborative, outcomes-driven approach, we set goals, coordinate them across the organization, and analyze the efforts to inform future actions. We actively manage their Google Ad Grant driving new people to their content. The result is a mailing list that has grown over 400%. Monthly website traffic has grown by over 400%. Recurring donors are in the hundreds, and major support has grown significantly. This is the EmbraceRace story, beautifully told. Recognition 2020 GDUSA American Web Design Award ## Capabilities ![EmbracRace website](https://mod-lab.transforms.svdcdn.com/production/portfolio/embracerace/embracerace_website_intro.jpg?w=2600&q=80&auto=format&fit=crop&dm=1680999598&s=6d56cc159dcad14014879d7b5c2cf95a) ![Embracerace web homepage](https://mod-lab.transforms.svdcdn.com/production/portfolio/embracerace/embracerace_web_homepage.jpg?w=2600&q=80&auto=format&fit=crop&dm=1680999596&s=7b2386d55f7c38e3ad08e1c4fb67fd20) ![EmbraceRace website resources area showing responsive design](https://mod-lab.transforms.svdcdn.com/production/portfolio/embracerace/embracerace_website_mobile_resources.jpg?w=2600&q=80&auto=format&fit=crop&dm=1680999597&s=c2a56ab36457c713ebb9b5df7c752252) ## In the months following their new website launch, we’ve seen up to ### 500% growth in return visitors. ![EmbraceRace social media templates](https://mod-lab.transforms.svdcdn.com/production/portfolio/embracerace/embracerace_social_media_templates.jpg?w=2600&q=80&auto=format&fit=crop&dm=1680999601&s=c54782f4ae181e73644554c75e28b097) ![EmbraceRace impact report](https://mod-lab.transforms.svdcdn.com/production/portfolio/embracerace/embracerace_impact_report_pages.jpg?w=2600&q=80&auto=format&fit=crop&dm=1680999600&s=132aafa680fcaa83878bfbd2a95fc139) ![Embracerace downloadable resource](https://mod-lab.transforms.svdcdn.com/production/portfolio/embracerace/embracerace_downloadable_resource.jpg?w=2600&q=80&auto=format&fit=crop&dm=1680999595&s=bdf593e07d6b4dd636ebe12ae7b43fb3) ![Embracerace email template](https://mod-lab.transforms.svdcdn.com/production/portfolio/embracerace/embracerace_email_template.jpg?w=1400&q=80&auto=format&fit=crop&dm=1680999600&s=f90230fa0aefa46e1eee84598ab723b9) ## Email Strategy We worked with EmbraceRace to refine their email strategy. We started with a content plan to make a monthly newsletter a reality. We helped to update their automated welcome email. Finally, we designed a new email template. The template includes a donation ask and matches the look and feel of all their assets. ![Embracerace style guide](https://mod-lab.transforms.svdcdn.com/production/portfolio/embracerace/embracerace_style-guide.jpg?w=2600&q=80&auto=format&fit=crop&dm=1680999602&s=49b7f90246c8fdde28da3fc0ac0c47c3) MOD-Lab’s amazing work and partnership over the last six months has been absolutely instrumental in positioning us to take good advantage of the opportunities presented to us. The website, the simple-but-effective eNewsletter design, the beautiful Action Guide design, the emails-for-download mechanism, timely problem-solving, etc. etc. — the spirit and results of the MOD-Lab/EmbraceRace partnership have been awesome. Thank you, thank you, thank you! \- Andrew Grant-Thomas, EmbraceRace Co-founder ## Related Work [ ![Science Literacy Foundation partnership case study](https://mod-lab.transforms.svdcdn.com/production/portfolio_grid_images/science_literacy_partnership_card.jpg?w=1600&q=80&auto=format&fit=crop&dm=1680999635&s=8cb04d7ddddec10cdb77c44fa57b67db) The Science Literacy Foundation Branding, Website, Print, Digital, Strategy ](https://mod-lab.com/work/science-literacy-foundation-partnership) [ ![Reel works partnership](https://mod-lab.transforms.svdcdn.com/production/portfolio_grid_images/reel_works_partnership.jpg?w=1600&q=80&auto=format&fit=crop&dm=1680999633&s=d65457fc420fc95292124f928d6148c6) Reel Works Branding, Print, Event, Digital ](https://mod-lab.com/work/reel-works-partnership) [ ![EmbraceRace impact report image with four children in a line smiling](https://mod-lab.transforms.svdcdn.com/production/portfolio_grid_images/embracerace_impact_report_card.jpg?w=1600&q=80&auto=format&fit=crop&dm=1680999635&s=38ae525890e198c11806a3cd749814bf) EmbraceRace 2020 Impact Report ](https://mod-lab.com/work/embracerace-2020-impact-report) ## Your story. Designed to inspire. Everywhere it matters to your community. ## Learn more about us - [ Who we are > ](https://mod-lab.com/about) - [ Read our insights > ](https://mod-lab.com/insights) - [ Contact us to have a conversation > ](https://mod-lab.com/contact) ## How we help - [ Build your brand > ](https://mod-lab.com/services/branding) - [ Improve your website > ](https://mod-lab.com/services/websites) - [ Strengthen your communications & fundraising > ](https://mod-lab.com/services/communication-fundraising-design)