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Our Work

Reel Works Partnership

Reel Works empowers under-served NYC youth to share their stories through film making. They provide learning opportunities for successful careers in media.

After 20 years of growth, they engaged us to update their brand to better speak to their industry partners and those they serve. Our task was to provide a polished look that reflected the quality of their programming, while keeping it fun for students to be excited about.

We refined their logo and created a set of foundational graphic elements that can be used to create more playful designs. We used this foundation to create stationery, email templates, program one sheets, social media templates, an impact report, a style guide and templates so the Reel Works team can create materials on their own.

To celebrate 20 years of impactful service, we worked with them to create a 20 years version of their logo and designs to help promote their Gala event.

Reel Works logos including organization and 20 year anniversary editions
Reel works mood board showcasing use of brand elements in different contexts
Mediamkrs flyers blue
Reel Works 2020 annual report cover
Reel Works 2020 annual report after school program pages
Reel Works 2020 annual report impact metrics pages
Reel Works 2020 annual report production pages
Reel Works 2020 annual report timeline
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Reel Works 20th anniversary logo design
Reel works gala invite
Mediamkrs badges
Reel Works tshirt design with new logo

MOD-Lab's designs always hit the mark for us - they really understand our brand and who we are. It's been a pleasure working with Michelle and her team for our gala materials which has so many moving parts to it. Despite the hecticness from our end, MOD-Lab has continued to provide exciting, consistent, and beautiful pieces.

- Joey C, Communications Manager at Reel Works

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