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Mouse20 Anniversary Gala

For this event, our creative team was inspired to use Mouse's new brand identity produced by the talented team at The Additive Agency. We had recently completed a full brand rollout and website for Mouse and have become stewards of the new brand. Our challenge was to to give the Mouse20 event its own special feel, while at the same time making sure it aligned with the established look.

We kicked off the project with a brainstorming meeting with Mouse and Additive to name the event - Mouse20. The idea of expressing the 20 years as an exponent was paired with "Powering Change" as the key messaging and theme.


2017 GDUSA American Graphic Design Award for Event Invitation
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Mouse powering impact phrases


To express the event theme we extended the "Powering ..." concept by creating 20 different "Powering" phrases and icons that express the impact of Mouse and the youth they serve. We used these as art along with the existing brand guidelines to produce a look and feel for the Gala. We now had design tools to give Mouse20 its own look and feel while remaining inline with Mouse's brand foundation.

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From email templates to direct mail save the dates and invitations, the expression of brand is consistent and impactful.

Mouse gala website


Mouse expressed an interest in a modern, nicely designed, and integrated ticketing purchase solution. They also wanted something reasonably priced. We recommended Tito, a great platform that has been used to power some fantastic events through nicely designed event pages. Pricing is reasonable and it uses Stripe for payment processing which is another benefit.

To get something live quickly to support initial registrations, we utilized Tito's hosted event page services to create a ticket purchasing landing page.

Shortly thereafter we worked with Mouse to create a new page in their Craft CMS powered website and integrated the Ticket purchase using Tito's very developer friendly widgets. This approach allowed us to deliver a branded solution at very reasonable cost. Mouse was extremely happy with the use of Tito and ticket sales were processed smoothly and without error.

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