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Coast Guard Foundation Branding and Website

The Coast Guard Foundation is committed to ensuring all Coast Guard members and families have the resources they need to build resilience throughout their lives. Their programs offer support to strengthen this community by being there for members and their families, where and when they need it the most.

The Foundation was looking for a more modern logo design that better reflects where the organization is today, and a simpler mark that would be easier to work with across various media.

We created a new logo and a set of foundational brand styles. That effort was followed by their website redesign, including getting their 2021 Annual Report online.


GDUSA 2023 Digital Design Awards Winner
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Exploring Old and New

It was important that our work honor the history of the organization and the previous logo. We were challenged to give them something new while retaining old elements. We explored various design directions incorporating the shield, stripes and star elements in a new way.

Their old logo had a lot of detail that was challenging to work with in some media. Part of our effort was to ensure we delivered a simpler, more versatile logo.

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Final Logo

The new Coast Guard Foundation logo is made up of two shields that together create a powerful symbol of support, protection and community. The inner shield represents the Coast Guard members. The outer shield represents the Foundation.

The iconic Coast Guard stripes make up the inner shield, providing a clear tie to the Coast Guard. The word Foundation is bold, visually supporting the words Coast Guard.

This logo has a tone of confidence. A solid, supportive foundation.

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Coast Guard Foundation's visuals have been overhauled thanks to the work of MOD-Lab. Our logo was beautifully redesigned and website too. We've received great feedback from our board and supporters on the new look, and our logo redesign has has given us the ability to clearly unify the Coast Guard Foundation brand across our online and offline initiatives.

- Christopher McBriarty, Director of Digital

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