---
title: Science Literacy Foundation Branding
date: 2021-05-05T08:48:00-04:00
author: mod-lab
canonical_url: "https://mod-lab.com/work/science-literacy-foundation-branding"
section: Work
---
Work 

#  Science Literacy Foundation Branding 

 

 

The Science Literacy Foundation envisions a world where understanding science plays a guiding role in shaping a safe, satisfying, and opportunity-filled future for everyone.   
  
The team at SLF are known experts in their field. We wanted their branding to reflect that professionalism and quality, but it was also important that we provided them with visual tools to present science concepts in a way that is accessible to a general audience. This tool set includes photos that represent science in every day life, simple phrases, basic shapes, and vibrant colors.

The pairing of these playful elements with classic touches such as serif type balances the brand look as a friendly and trustworthy.

 

 

## Capabilities

- Brand Activation
- Logo Design
- Stationary
- Style Guide
- Visual Brand Foundation
 
 

    ![Science literacy logo shape 2](https://mod-lab.transforms.svdcdn.com/production/portfolio/science_literacy_foundation/science_literacy_logo_shape-2.jpg?w=2600&q=80&auto=format&fit=crop&dm=1680999561&s=a49845b0fdf235a1c5f0090abf32def6)  

I've rarely experienced an agency who listen's so clearly to a client's needs and then methodically creates and executes correctly the first time. This has saved time and money.

Our brand development was flawless. The team at Minds On Design Lab understood our mission and vision and then asked if we had some ideas to begin the process with. They took our core ideas and built on them to create a logo and brand identity that took our breath away.

They showed a genuine desire to be part of our team. Remarkable.

\- Brian Cohen, Chairman, Science Literacy Foundation

 

 

    ![Science Literacy Foundation mood board](https://mod-lab.transforms.svdcdn.com/production/portfolio/science_literacy_foundation/science_literacy_foundation_moodboard.jpg?w=2600&q=80&auto=format&fit=crop&dm=1682454817&s=dc1d0da09ffa7ad42d16cea7c656de81)  

    ![Science literacy logo 2](https://mod-lab.transforms.svdcdn.com/production/portfolio/science_literacy_foundation/science_literacy_logo_2.jpg?w=1400&q=80&auto=format&fit=crop&dm=1680999564&s=df71c205745b9f823dd03b4277ab6d16)  

## Logo Inspiration

The Science Literacy team wanted their logo to incorporate the golden ratio symbol. Inspired by their mission to make understanding science an important part of everyone’s life, we wanted to bring in a more recognizable element. We chose the leaf, an object recognizable to everyone, and a symbol of nature and simplicity. We created a leaf icon for this logo inspired by the shapes of the golden ratio.

 

 

 

 

    ![Science literacy foundation logo variations](https://mod-lab.transforms.svdcdn.com/production/portfolio/science_literacy_foundation/science_literacy_foundation_logo_variations.jpg?w=2600&q=80&auto=format&fit=crop&dm=1680999562&s=c398ac188a567c25b103e6e4f65e8f6e)  

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